Being a Franchisee:

AngloINFO is, at its core, a media business. As is standard in media businesses it has two audiences; its consumer (information/editorial) product is designed to attract as many users as possible and its customer (sales) product is designed to attract as many advertisers (who wish to reach the users!) as possible.

In order to be successful, a franchisee must be able to manage two key areas effectively:

►Creating and managing the editorial content that attracts the consumers (Editorial) and
► Selling to, and managing relationships with, paying advertisers (Sales)

Editorial

►Franchisees populate and develop The AngloFILE, the database of businesses and organisations able to offer products and services to their community in English, the equivalent of an online anglophone Yellow Pages
►Franchisees work with AngloINFO's editorial team to ensure that AngloINFO's INFOrmation Pages, its "online encyclopaedia", contain correct locally-specific information, and that other local information - such as the What's On Guide - is up-to-date and comprehensive
►Franchisees moderate/monitor The AngloINFO Forum, ensuring that editorial standards are met and that contributions are managed to ensure the content will be as useful as possible to as many readers as possible
►Easy-to-use online tools ensure that only basic computer literacy is required to perform these tasks

Sales

Franchisees build their businesses by acquiring and retaining customers to buy the advertising products available on the site:

►An advertisement on AngloINFO is an investment, one that will deliver a greater return than the amount of its investment.

This is the core strategy of the company - by delivering a highly focused and valuable product line the company is able to establish long-term relationships with customers and minimise customer churn.

Feel free to Contact Us for more information.